{"id":1791,"date":"2022-07-19T11:48:08","date_gmt":"2022-07-19T11:48:08","guid":{"rendered":"http:\/\/marketgraphy.ir\/?p=1791"},"modified":"2022-08-05T16:45:06","modified_gmt":"2022-08-05T13:15:06","slug":"what-is-marketing-plan","status":"publish","type":"post","link":"http:\/\/marketgraphy.com\/fa\/what-is-marketing-plan\/","title":{"rendered":"\u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u067e\u0644\u0646 \u06cc\u0627 \u0637\u0631\u062d \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0686\u06cc\u0633\u062a\u061f"},"content":{"rendered":"<p dir=\"rtl\">\u062f\u0631 \u0627\u06cc\u0646 \u0645\u0637\u0644\u0628 \u0627\u0632 \u0648\u0628 \u0633\u0627\u06cc\u062a \u0645\u0627\u0631\u06a9\u062a \u06af\u0631\u0627\u0641\u06cc\u060c \u0628\u0647 \u0633\u0648\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u067e\u0644\u0646 \u06cc\u0627 \u0637\u0631\u062d \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0686\u06cc\u0633\u062a \u067e\u0627\u0633\u062e 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\u0645\u06cc\u0632\u0627\u0646 \u0628\u0648\u062f\u062c\u0647 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0631\u0627 \u06a9\u0627\u0647\u0634 \u062f\u0627\u062f\u0647 \u0648 \u0628\u0627 \u062d\u062f\u0627\u0642\u0644 \u0628\u0648\u062f\u062c\u0647 \u0628\u06cc\u0634\u062a\u0631\u06cc\u0646 \u0645\u06cc\u0632\u0627\u0646 \u0646\u062a\u0627\u06cc\u062c \u0631\u0627 \u062d\u0627\u0635\u0644 \u06a9\u0631\u062f. \u0647\u0645\u0686\u0646\u06cc\u0646\u060c \u0627\u0632 \u0628\u0648\u062f\u062c\u0647 \u0645\u0648\u062c\u0648\u062f \u0628\u06cc\u0634\u062a\u0631\u06cc\u0646 \u0627\u062b\u0631\u0628\u062e\u0634\u06cc \u06cc\u0627 \u0628\u0627\u0632\u06af\u0634\u062a \u0633\u0631\u0645\u0627\u06cc\u0647 (ROMI) \u0631\u0627 \u062f\u0631\u06cc\u0627\u0641\u062a \u06a9\u0631\u062f.<\/p>\n<p dir=\"rtl\">\u062f\u0631 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641\u060c \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u067e\u0644\u0646 \u06cc\u0627 \u0637\u0631\u062d \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0635\u0648\u0631\u062a \u0645\u0627\u0647\u06cc\u0627\u0646\u0647\u060c \u0633\u0647 \u0645\u0627\u0647 \u06cc\u06a9\u0628\u0627\u0631 \u06cc\u0627 \u0633\u0627\u0644\u06cc\u0627\u0646\u0647 \u062a\u0647\u06cc\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 dir=\"rtl\"><b>\u0627\u0647\u0645\u06cc\u062a<\/b><b> <\/b><b>\u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af<\/b><b> <\/b><b>\u067e\u0644\u0646<\/b><\/h2>\n<p dir=\"rtl\">\u062f\u0631 \u0627\u06cc\u0646 \u0628\u062e\u0634 \u0627\u0632 \u0645\u0637\u0644\u0628 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u067e\u0644\u0646 \u06cc\u0627 \u0637\u0631\u062d \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0686\u06cc\u0633\u062a \u0628\u0647 \u0627\u0647\u0645\u06cc\u062a \u0627\u06cc\u0646 \u0633\u0646\u062f \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0628\u0631\u0627\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0645\u06cc\u200c\u067e\u0631\u062f\u0627\u0632\u06cc\u0645. \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u067e\u0644\u0646 \u0631\u0627 \u062f\u0631 \u0648\u0627\u0642\u0639 \u062d\u0644\u0642\u0647 \u0645\u0641\u0642\u0648\u062f\u0647 \u0645\u06cc\u0627\u0646 \u0645\u0633\u06cc\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u06cc\u06a9 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0648 \u0645\u0633\u06cc\u0631 \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0627\u0647\u062f\u0627\u0641 \u0645\u06cc\u200c\u062f\u0627\u0646\u0646\u062f.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p dir=\"rtl\">\u0627\u06cc\u0646 \u0633\u0646\u062f \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u062f\u0631\u0633\u062a \u0645\u0627\u0646\u0646\u062f \u0686\u0633\u0628\u06cc \u0647\u0645\u0647 \u0628\u062e\u0634\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0631\u0627 \u0628\u0647 \u0647\u0645 \u0645\u062a\u0635\u0644 \u06a9\u0631\u062f\u0647 \u0648 \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u062d\u0627\u0635\u0644 \u0645\u06cc\u200c\u06a9\u0646\u062f \u06a9\u0647 \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0628\u0647 \u0637\u0631\u0632\u06cc \u0635\u062d\u06cc\u062d\u060c \u062f\u0631 \u0632\u0645\u0627\u0646\u06cc \u0645\u0646\u0627\u0633\u0628 \u0648 \u0628\u0631\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0647\u062f\u0641\u06cc \u0645\u0646\u0627\u0633\u0628 \u0648 \u062f\u0631 \u06a9\u0627\u0646\u0627\u0644\u06cc \u0645\u0646\u0627\u0633\u0628 \u0648 \u0645\u0631\u062a\u0628\u0637 \u062f\u0631 \u062d\u0627\u0644 \u0627\u0646\u062c\u0627\u0645 \u0647\u0633\u062a\u0646\u062f.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p dir=\"rtl\">\u0628\u062f\u0648\u0646 \u062f\u0627\u0634\u062a\u0646 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u067e\u0644\u0646 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u06cc\u06a9 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641\u06cc \u0631\u0627 \u0628\u0647 \u0635\u0648\u0631\u062a \u0622\u0632\u0645\u0648\u0646 \u0648 \u062e\u0637\u0627 \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u062f\u060c \u0628\u062f\u0648\u0646 \u0627\u06cc\u0646 \u06a9\u0647 \u0628\u062f\u0627\u0646\u062f \u06a9\u062f\u0627\u0645\u06cc\u06a9 \u0627\u0632 \u0627\u06cc\u0646 \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627 \u062f\u0631 \u062c\u0647\u062a \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0627\u0647\u062f\u0627\u0641\u0634 \u0627\u0633\u062a \u0648 \u06a9\u062f\u0627\u0645\u06cc\u06a9 \u062a\u0623\u062b\u06cc\u0631\u06cc \u062f\u0631 \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0627\u0647\u062f\u0627\u0641 \u0646\u062f\u0627\u0631\u062f. \u0627\u0632 \u0637\u0631\u0641 \u062f\u06cc\u06af\u0631\u060c \u0645\u0634\u06a9\u0644 \u062f\u06cc\u06af\u0631\u06cc \u06a9\u0647 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0646\u062f\u0627\u0634\u062a\u0646 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u067e\u0644\u0646 \u0628\u0631\u0627\u06cc \u06cc\u06a9 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u062f\u060c \u06cc\u06a9\u067e\u0627\u0631\u0686\u0647 \u0646\u0628\u0648\u062f\u0646 \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0648 \u06cc\u0627 \u062a\u0636\u0627\u062f \u0622\u0646\u200c\u0647\u0627 \u0628\u0627 \u0647\u0645 \u06cc\u0627 \u0628\u0627 \u0633\u0627\u06cc\u0631 \u0628\u062e\u0634\u200c\u0647\u0627\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0627\u0633\u062a.<\/p>\n<p dir=\"rtl\">\u0628\u0647 \u0627\u06cc\u0646 \u062a\u0631\u062a\u06cc\u0628\u060c \u0646\u0647 \u062a\u0646\u0647\u0627 \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0628\u0631\u0627\u06cc \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f \u062a\u0623\u062b\u06cc\u0631\u06cc \u0628\u0631 \u0631\u0648\u06cc \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0627\u0647\u062f\u0627\u0641 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0646\u062e\u0648\u0627\u0647\u0646\u062f \u062f\u0627\u0634\u062a\u060c \u0628\u0644\u06a9\u0647 \u0627\u062b\u0631\u06cc \u0645\u0646\u0641\u06cc \u0646\u06cc\u0632 \u0627\u06cc\u062c\u0627\u062f \u06a9\u0631\u062f\u0647 \u0648 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0631\u0627 \u0627\u0632 \u0645\u0633\u06cc\u0631 \u0627\u0635\u0644\u06cc \u062e\u0648\u062f \u062e\u0627\u0631\u062c \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f. <span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p dir=\"rtl\">\u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u067e\u0644\u0646 \u06cc\u0627 \u0637\u0631\u062d \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc\u060c \u0647\u0627\u0631\u0645\u0648\u0646\u06cc \u0631\u0627 \u062f\u0631 \u0645\u06cc\u0627\u0646 \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0627\u06cc\u062c\u0627\u062f \u06a9\u0631\u062f\u0647 \u0648 \u0633\u0628\u0628 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0627\u062b\u0631\u0628\u062e\u0634\u06cc \u0622\u0646\u200c\u0647\u0627 \u0645\u06cc\u200c\u0634\u0648\u062f. \u0628\u0647 \u0627\u06cc\u0646 \u062a\u0631\u062a\u06cc\u0628\u060c \u0647\u0631 \u06cc\u06a9 \u0627\u0632 \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0628\u0647 \u0635\u0648\u0631\u062a \u0631\u0648\u0632\u0627\u0646\u0647 \u0645\u0634\u063a\u0648\u0644 \u0627\u0646\u062c\u0627\u0645 \u0622\u0646 \u0647\u0633\u062a\u06cc\u062f\u060c \u0628\u062e\u0634\u06cc \u0627\u0632 \u06cc\u06a9 \u062a\u0635\u0648\u06cc\u0631 \u0628\u0632\u0631\u06af\u200c\u062a\u0631 \u0645\u062d\u0633\u0648\u0628 \u0634\u062f\u0647 \u0648 \u062f\u0631 \u062c\u0647\u062a \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0627\u0647\u062f\u0627\u0641 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u062e\u0648\u0627\u0647\u062f \u0628\u0648\u062f.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p dir=\"rtl\">\u0647\u0631 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u06cc\u060c \u0635\u0631\u0641 \u0646\u0638\u0631 \u0627\u0632 \u0627\u0628\u0639\u0627\u062f \u0648 \u0648\u0633\u0639\u062a \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc\u0634 \u0646\u06cc\u0627\u0632 \u0628\u0647 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u067e\u0644\u0646 \u062f\u0627\u0631\u062f. \u062f\u0627\u0634\u062a\u0646 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u067e\u0644\u0646 \u0628\u0647 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627:<\/p>\n<p dir=\"rtl\">\u06f1- \u0627\u0647\u062f\u0627\u0641 \u0645\u062e\u062a\u0644\u0641\u06cc \u06a9\u0647 \u0628\u0631\u0627\u06cc \u06a9\u0633\u0628 \u0648\u06a9\u0627\u0631 \u062e\u0648\u062f \u062f\u0631 \u0646\u0638\u0631 \u06af\u0631\u0641\u062a\u0647 \u0627\u0646\u062f \u0631\u0627 \u0647\u0645\u0627\u0647\u0646\u06af \u06a9\u0646\u0646\u062f.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p dir=\"rtl\">\u06f2- \u0645\u0637\u0627\u0644\u0639\u0627\u062a\u06cc \u06a9\u0647 \u062f\u0631 \u0642\u0627\u0644\u0628 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u067e\u0644\u0646 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200c\u0634\u0648\u062f\u060c \u0645\u0634\u062e\u0635\u0627\u062a \u0628\u0627\u0632\u0627\u0631 \u0647\u062f\u0641 \u0631\u0627 \u0628\u0647 \u062e\u0648\u0628\u06cc \u0645\u0634\u062e\u0635 \u06a9\u0631\u062f\u0647 \u0648 \u062f\u0633\u062a\u0647 \u0628\u0646\u062f\u06cc \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0627\u0645\u06a9\u0627\u0646\u200c\u067e\u0630\u06cc\u0631 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n<p dir=\"rtl\">\u06f3- \u062f\u0631 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u067e\u0644\u0646\u060c \u0622\u0645\u06cc\u062e\u062a\u0647 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc (4Ps) \u06cc\u0627 (7P) \u0645\u0634\u062e\u0635 \u0645\u06cc\u200c\u0634\u0648\u062f \u06a9\u0647 \u062f\u0631 \u0648\u0627\u0642\u0639 \u062a\u0627\u06a9\u062a\u06cc\u06a9\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0647\u0633\u062a\u0646\u062f.<\/p>\n<div id=\"attachment_1795\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/marketgraphy.ir\/wp-content\/uploads\/2022\/07\/3-min-1.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1795\" class=\"size-full wp-image-1795\" src=\"http:\/\/marketgraphy.ir\/wp-content\/uploads\/2022\/07\/3-min-1.png\" alt=\"\u0647\u062f\u0641 \u0627\u0632 \u062a\u0647\u06cc\u0647 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u067e\u0644\u0646 \u06cc\u0627 \u0637\u0631\u062d \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc\" width=\"640\" height=\"640\" \/><\/a><p id=\"caption-attachment-1795\" class=\"wp-caption-text\">\u0647\u062f\u0641 \u0627\u0632 \u062a\u0647\u06cc\u0647 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u067e\u0644\u0646 \u06cc\u0627 \u0637\u0631\u062d \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc<\/p><\/div>\n<p dir=\"rtl\">\u06f4- \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0633\u0627\u062e\u062a\u0627\u0631 \u06cc\u0627\u0641\u062a\u0647 \u0634\u062f\u0647 \u0648 \u0628\u0631\u0627\u06cc \u0627\u062c\u0631\u0627\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0645\u0631\u062a\u0628\u0637 \u0628\u0627 \u0647\u0645 \u0647\u0645\u0627\u0647\u0646\u06af \u0645\u06cc\u200c\u0634\u0648\u0646\u062f.<\/p>\n<p>&nbsp;<\/p>\n<h2 dir=\"rtl\"><b>\u0647\u062f\u0641<\/b><b> <\/b><b>\u0627\u0632<\/b><b> <\/b><b>\u062a\u0647\u06cc\u0647<\/b><b> <\/b><b>\u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af<\/b><b> <\/b><b>\u067e\u0644\u0646<\/b><b> <\/b><b>\u0686\u06cc\u0633\u062a\u061f<\/b><\/h2>\n<p dir=\"rtl\">\u0628\u0631\u0646\u0627\u0645\u0647 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u06cc\u0627 \u0637\u0631\u062d \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u0631 \u0648\u0627\u0642\u0639 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